About Sugar Push Creative

Sugar Push Creative started with the idea that “Wouldn’t it be nice if more people danced?” We didn’t think canvassing the country would be very effective, so we decided to leave recruiting to the dance businesses themselves. But what we could do is help them with tempting marketing and design services. So when they win, we win!

And so here we are! A marketing and design boutique for dance businesses… and anyone else who doesn’t want to settle for a blah image.

About Irena

Irena Alexandria is the owner and director of Sugar Push Creative. Having worked in marketing and advertising for faceless clients, she learned that working one on one with small businesses was much more satisfying. And what better businesses to serve than dance! As a competitive dancer and teacher herself, she understands the many facets of the ballroom industry and truly wants it to gain even more popularity. Irena is also a volunteer for her local chapter of USA Dance (Chicagoland #2001) and is easily distracted by cute animals, good samba music and anything sparkly.

Here are some nice things our clients said:

“Irena goes above and beyond her call of duty. Besides always trying to make your project better by constantly looking at the big picture and planning for even unforeseen events, she always remains calm and positive. In addition, the combination of endless creativity and pristine organizational skills are extremely hard to find. Overall, I hope I’m lucky enough to work with her in the future.”
— Robyn Milzer • robynmilzer.com

“Irena has really taken the look of our Tree House News publication from an amateur-looking, folksy newsletter to a sleek, professional magazine-style publication. She is dedicated to making each edition look great, read well and stay on deadline even with the very limited resources at our disposal. Irena is very generous with her time and talent and anyone would be lucky to work with her.”
— Jenny Schlueter, Director of Development • Tree House Humane Society

“Irena is easy to work with. She listens to our needs, understands what is asked and comes back with some really great designs—including filling in all the missing pieces we didn’t even know we had. We know we have a great campaign when our customers come back and tell us how much they liked the designs.”
— Paul Silvani, President • Lakeshore Consulting